Unintentionally, we have conditioned prospects to expect that they can simply request a proposal, and that we will provide all the information they need to solve their problems. Proposals are typically lengthy documents filled with features, benefits, rhetoric, justifications, marketing data, and, of course, your lowest price. In most cases, these documents contain enough information for the prospect to address their issues without your assistance. We refer to them as "unpaid consulting" because they don't result in compensation for your efforts.